Strategist & Copy Editor
NSAC 2018 // Placed Fifth in Nation
Develop a national marketing campaign that drives relevancy of the Ocean Spray brand for millennials across both food and beverages. Discover if Ocean Spray’s unique history and cooperative structure may be relevant to millennials.
Millennials know that collaborating is how you make your ideas better. They work together in their jobs, they mix flavors in foods, and are always up for ways to elevate their lives. Collaboration is core in connecting with the millennial market.
Cranberries know who they are. They have a dynamic flavor incorporating sweet, tangy, and tart. While they are delicious alone, they know they are at their best when they add depth to the spectrum of flavors to enhance any dish they meet. They are versatile. Just like millennials, cranberries know they are better when mixed.
The world is a better place when we collaborate.
Ocean Spray cranberries best embody the results millennials value most—elevation through collaborating.
Ocean Spray cranberries are made to mix.
Meant to Mix
Art Directors: Sumner Mahaffey & Luke Bogner
Copywriters: Mikey Nielson & Eli Webb
Account Manager: Erin Gazdik
Strategy: Christina Schwartz, Pablo Perez, & Marinda Cummings
Media Planners: Max Jensen & Jake Lundquist