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The Mad Gals’ mission is twofold:

To cultivate a community of equality, collaboration, and creativity, and to prepare females to excel in the advertising world.  This vision guides Mad Gals to pursue methods that unite men and women in celebrating the divine female perspective.

Over the past year, I have served as the Lead Strategist for Mad Gals, a new initiative within the BYU AdLab to promote and celebrate women in creative industries. As a leadership team we have created a definitive mission and designed activities and events to increase inclusion within the AdLab. We are currently preparing for a curated art gallery show on our campus and a special project to celebrate International Women’s Day. The leadership team, events, and work from this year are pictured below.

Interested in how Mad Gals was started? Check out this case study.